![]() ![]() Cloud Handheld Mobile Pc Arcade Console 1972 Pong becomes the first commercially successful arcade game SOURCE Petnom Sminers 1980 Pac-Man generates more than $1 billion in arcade sales in the USS. ![]() Here's how the gaming market's revenue wave has grown over time. Once mobile gaming took off, that wave of revenue became an ever-growing tsunami. The ability of online retail to provide measurable business outcomes for advertisers has been a motivating factor and will likely continue to drive growth.THE RISE OF GAMING REVENUE VISUALIZED From the arcade boom to the rise of home consoles and PC gaming, the gaming industry quickly grew to rival and outpace film and television. Retailers rapidly transformed business models to meet e-commerce demand during the pandemic, yielding a boon in digital advertising. Powered primarily by such tech giants as Meta and Microsoft, with some assistance from semiconductor and gaming companies, investment is pouring into these developing technologies.Īn accelerated shift to the digital realm has recalibrated advertising as well. Key players across industries are experimenting in this emerging field. One potential solution: metaverse technologies. Developing digital and live experiences that are “better together” will be a major concern moving forward. Meanwhile, the use of mobile devices has exploded. In the United States, live experiences have rebounded, and streaming is entering a new era - one marked by shifting priorities, flattening subscriber growth and cooling markets. ![]()
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